After decades of replacing genuine fur with faux replicas, many fashion labels appear to be embracing the controversial material once again. Accessories such as fur boots, fur handbags and even fur glasses have all found their way into the 2011/2012 collections of designers such as Givenchy and Armani. That’s welcome news for the German fur industry. “When I look at In Style or Vogue, in the last few years there has been more and more fur,” said Guido Adrian, owner of Pelz Adrian, a luxury garment maker in Cologne. “There’s hardly a pair of shoes, stilettos, boots on the catwalk which don’t have some sort of fur material – it’s very fashionable at the moment,” he added. Revenue up The global fur industry is worth an estimated 10.5 billion euros annually. Recent figures from the German Fur Institute show that Germany racked up revenues of just over one billion euros in 2010, up 4.5 percent from last year. If fur remains designers’ material of choice, the market looks set to grow and grow. But the future hasn’t always looked so positive for the German fur industry. The embattled trade faced a series of challenges in previous decades. In the 1960s,… Read full this story
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