Jordan and Wayne Rooney have a lot in common.Both are self-made and loaded. Both depend on their physical assets for their income. Both have very bad hair. And both have been paid by big brands to send tweets, seemingly of their own accord, as part of cunning marketing ploys.The difference between Katie Price’s tweeting campaign and poor old Wayne’s is that he has just today had his promotional tweets banned. Nike paid him and fellow footballer Jack Wilshere to get involved with its #makeitcount campaign on Twitter in January but have been asked to remove them – making Nike the first UK company to have a Twitter campaign banned.Rooney tweeted: “My resolution – to start the year as a champion, and finish it as a champion … #makeitcount gonike.me/makeitcount.”Wilshere wrote, also in January: “In 2012, I will come back for my club – and be ready for my country. #makeitcount.gonike.me/Makeitcount.”A measly one person complained about both tweets, arguing they were not easily identifiable as marketing on behalf of Nike. (You can’t help but wonder if that one person might just have been an employee of a rival company #justsayin.) Hmm – it seems to us that they were fairly obvious,… Read full this story
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Expert eye: Wayne Rooney naughty tweets for Nike just got banned have 362 words, post on www.londonlovesbusiness.com at June 20, 2012. This is cached page on Drudgereport. If you want remove this page, please contact us.