Nintendo Co. got its start in 1889 as a successful manufacturer of “hanafuda” — Japanese playing cards made out of stiff paper. Now the game maker is embracing the same materials for its next trick.The Kyoto-based company starts selling on Friday an unusual collection of attachments for its hybrid Switch tablet-console: cardboard add-ons called Nintendo Labo. Priced at $70 and $80, the build-it-yourself cardboard kits, with accompanying software, will let users transform the Switch into a miniature piano, motorcycle handlebars, robot exoskeleton and other objects.The goal: broadening the Switch’s appeal beyond the core gamers who fueled an estimated 17 million in first-year unit sales. Players younger than 16 accounted for just 10 percent of Switch users last year, according to Nintendo. Tatsumi Kimishima, Nintendo’s president, likes to hint that Switch is on track to meet or surpass the top-selling Wii, a device that also embraced physical gameplay. Labo underscores Nintendo’s desire for the Switch to evolve into a more versatile entertainment device, and will most likely be just the first of many such initiatives.“Switch was loved by Nintendo’s core users because the company brought out all of its strongest characters in the first year,” said Kazunori Ito, an analyst at… Read full this story
- Five to Try: Google's VR Expeditions goes solo, and the Nintendo Switch Online app arrives
- Top 7 Reasons Your Content Goes Viral
- How to Switch Smartphone Carriers, and Why You’d Want To
- Donald Sterling's Appeal Of Los Angeles Clippers Sale Denied
- Tom Brady Appeals 4-Game Suspension For DeflateGate Involvement
- Randy Quaid Goes To Court Again
- Ariana Jingle Ball Fall Video Goes Viral
- Lisa Whelchel Selfie With Charlotte Rae Goes Viral
- Google Glass To Feature Ray-Ban And Oakley Frames
- View-Master Virtual Reality Viewer review: Affordable VR device could use better content
Nintendo Goes Back to Cardboard Roots to Broaden Switch's Appeal have 285 words, post on www.bloomberg.com at April 18, 2018. This is cached page on Drudgereport. If you want remove this page, please contact us.