Why it matters: Data aggregation firm Exactis exposed the records of more than 230 million individuals in an unprotected database to the internet. Considering the current population of the US is said to be around 325 million, chances are high that your information was on its servers. Exactis is not a company that I had even heard about until today, but apparently, they have probably heard of me. The firm collects publicly available data on individuals and businesses for marketing purposes. According to its website, it sells these profiles to third-party marketers and resellers. “In today’s highly competitive global business environment, data is your single most powerful asset for achieving business growth,” it says on its website right before mentioning that it has access to the records of 218 million individuals in 110 million households. It also boasts about having 88 million emails and 112 million phone numbers. However, it would appear that it has even more information than what its website claims. According to Wired, a security researcher stumbled upon an Exactis database that was wide open to the internet. Night Lion Security researcher Vinny Troia said the DB contained over 340 million records. About 230 million are for… Read full this story
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