Just like the media business, stand-up comedy and Hollywood, fashion is having a political moment. On the latest episode of Recode Media with Peter Kafka, Business of Fashion editor in chief Imran Amed said that the power shift represented by #MeToo has “led to a lot more diversity and inclusivity.” And at the same time, consumers have begun expecting brands to be explicitly political and engage directly with questions like “Who makes your clothes and how much do you pay them?” “Fashion is a very visible business … [and] there’s a lot more need to be accountable about the consumer,” Amed said. “Whether that be the way the images are created and who’s creating them and what’s going on between a photographer and a model, whether that be the people making the clothes in a factory in Bangladesh and making sure that they’re paid a fair wage and they’re treated properly or that be the way people are operating in the retail environment. All of that has now become open and visible to everyone.” And even when a brand is not, for instance, underpaying garment workers in Bangladesh, consumers are putting pressure on companies to be political. Case in point,… Read full this story
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