BBDO India will be the agency of record for Aegon Life Insurance and will manage the brand’s presence across all channels.After a multi-agency pitch that included multiple rounds, Aegon Life Insurance has assigned its creative mandate to BBDO India. As part of the mandate, BBDO India will be responsible for planning, conceptualising, and executing creative communication strategies across digital and traditional platforms.Gerald D’souza, assistant vice president marketing, Aegon Life Insurance, said, "We are excited to join hands with BBDO India as our creative partner. In today’s time, your online presence is not just to address customer service, it’s the face of the brand that the audience sees and interacts with. We were seeking innovative ideas to reach out to the ever-evolving customers and we believe BBDO India fits the bill. With BBDO India onboard we are pivoting our strategy towards a digital future strengthening our focus on digitization which we … [Read more...] about BBDO India wins creative mandate for Aegon Life Insurance
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