Beauty segment has taken severe hit on the back of ongoing COVID-19 pandemic, which restricted people to work from home and required them to wear masks when in public. According to Uma Talreja, chief marketing and customer officer at Shoppers Stop, the Lipstick Effect is being taken over by the Eyeliner Effect in today’s scenario. In an email interaction with ETRetail's Varun Jain, Talreja spoke about the changes Shoppers Stop has done in its beauty section, when the sales is expected to return to pre-COVID levels and new brand association in this category. Edited excerpts:What changes are you doing in the beauty segment at your stores? Customers often prefer testing the products before buying, to test the texture or color. However, at present it is better to avoid use of testers and touch services. We have discontinued make-overs and testers in the store. Several customers have been asking for a trial of the makeup products, we are working on digital methods to check shades and … [Read more...] about Shifting consumer trends will aid in the recovery of beauty category: Uma Talreja, Shoppers Stop
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More than 840,000 green card holders became citizens last year, the most in a decade. Over 10 percent of the American electorate was born elsewhere, the highest share in a half-century. All of Donald Trump’s huffing and puffing could not stop this demographic evolution; nor could an endless stream of stories about what an unequal, unfair, and no good place America has supposedly become. … [Read more...] about America Isn’t Falling Apart. It’s Still the Land of Opportunity.
Meanwhile, Samantha celebrated husband Chaitanya's birthday by hosting a special candlelight dinner for him. She even shared a superhot shirtless picture of her husband to wish him on his 34th birthday. She captioned the photo as, "Always living life on your own terms @chayakkineni .. Wishing you only happiness always and forever." … [Read more...] about Samantha Akkineni Sizzles In White Bikini; Shares A Beautiful Picture From Maldives Vacation
In his remarks, Sullivan noted that Biden tasked the team with 'putting people at the center of our national security. The alliances we rebuild, the institutions we lead, the agreements we sign — all of them should be judged by a basic question: will this make life better, easier, safer, for working families across this country? Our foreign policy has to deliver for these families.' … [Read more...] about ‘America is back’: Biden unveils his national security team including John Kerry as climate czar – with promise of radical change from Trump era and a big welcome for refugees
For Harshaw, who now lives in Williamsburg and attends First Baptist at its current location, that limited consideration for Black Americans—at the center of the country’s preeminent site for early American history—is a mistake that needs to be rectified. And it’s not just a problem at Colonial Williamsburg, of course—the US has long failed to tell the full history of itself. “When I went through school, we had two history classes: We had one that was American history, and another that was the Black experience,” Harshaw says, sitting in her home office. “I kept trying to figure out: If these things are happening in the same year, at the same time, in the same place, then why am I going to two separate history classes? I kept struggling with that all the way through my adult life, only to figure out the answer much, much too late.” … [Read more...] about The Quest to Unearth One of America’s Oldest Black Churches